Automating retail decisions since 2010

EDITED is how you fuse data science and market data to win in your market.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Andrine Alver
Ashmita Taneja
Jason Hung
Venetia Fryzer
Charlotte Yau
Martha Giannoudovardi
Victoria Pritchard
Laura Grigerova
Sophie Gilka
Anna Cain
Bryony Macdonald
Emma Knox
Rebecca Milne
Rosie Hood
Nishtha Kalyani
Nick Barrett
Chris Liu
Hannah O'Rourke
Daphne Duong
Brent Baker
Miriam King
Saskia Wallace
Rodrigo Reis
Germain Chazot
Mikella Buncich
Katharine Carter
Andrew Wright
Sydney Arruda
Jess Meyer
Kayla Marci
Victoria Driver
Astrid Gousse
Krista Corrigan
Clara Bergdahl
Jan Figala
Gabriel Delavald
Dom Oliver
Daisy Wright
Kelly Bulmer
Carl Kammerer
Carrington Kinsey
Marie Le Lay
John Spicer
Julia Fowler
Emily Bezzant
Isobel Ormiston
Shayne Stilman
Steicy Fajardo
Kristina Mills
Katerina Moumtzoglou
Kris Graham
Juliet Shepard
Sven Poppelman
Beth Kiefer
Simon Walton
Joe Berry
Brad Jack
Sam Foot
Sam Berry
Avery Faigen
Ryan Lucidi
Katherine Bailey
Nora Ibrahimova
Nic Wilson
Adam Lorrimer-Roberts
Grace Hill
Macey Baker
Vicky Giles
Tara Drury
Aoife Byrne
Emma Carleton
Sam Whitehall
Geoff Watts
Emily Johnson
Diana Bang
Christopher Sinclair
Henrietta Love
Alejandro Giacometti
Paul McCann
Emily Digges la Touche
Emily Jenkins
Matthew Watts
Lauren Reid

Contact us


Fox Court
14 Gray's Inn Road
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657