We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Nadine Faria
Gabriel Delavald
Astrid Gousse
Julia Cancro
Daisy Wright
Margaux Fleschler
John Spicer
Kelly Bulmer
Avery Faigen
Clara Bergdahl
Macey Baker
Paul Rose
Arianna Zanca
Christopher Sinclair
Anna Langhenry
Marie Le Lay
Nishtha Kalyani
Mitra Zahedi
Martha Giannoudovardi
Michaela Bartlam
Jake van Berkel
Kristina Mills
Shayne Stilman
Priya Solanki
Christian Robinson
Sven Poppelman
Beth Kiefer
Saskia Wallace
Kris Graham
Jennifer Haslam
Emma Carleton
Nick Barrett
Geoff Watts
Rosie Hood
Katharine Carter
Isabelle Duff
Emily Ashwell
Simon Walton
Carl Kammerer
Miriam King
Henrietta Love
Ryan Lucidi
Emily Digges la Touche
Isobel Ormiston
Victoria Driver
Aoife Byrne
Ashmita Taneja
Daphne Duong
Bryony Macdonald
Katherine Bailey
Sam Berry
Anna Cain
Andrine Alver
Rebecca Milne
Matt Holden
Diana Bang
Jan Figala
Julia Fowler
Sydney Arruda
Mikella Buncich
Grace Hill
Sophie Gilka
Laura Grigerova
Rodrigo Reis
Dom Oliver
Ellen Watts
Katerina Moumtzoglou
Joe Berry
Steicy Fajardo
Victoria Pritchard
Kayla Marci
Emily Bezzant
Nic Wilson
Emily Jenkins
Juliet Shepard
Tara Drury
Lauren Reid
Alejandro Giacometti
Fabio Tamagno
Jess Meyer
Issy Lamond
Hannah O'Rourke
Adam Lorrimer-Roberts
Andrew Wright
Alexandra Demetrakis
Matthew Watts
Vicky Giles
Sam Whitehall
Brent Baker
Germain Chazot
Jason Hung
Paul McCann
Venetia Fryzer
Krista Corrigan

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657