We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Emily Ashwell
Clara Bergdahl
Katharine Carter
Nishtha Kalyani
Katherine Bailey
Gabriel Delavald
Charlotte Yau
Bryony Macdonald
Daisy Wright
Laura Grigerova
Isobel Ormiston
Daphne Duong
Martha Giannoudovardi
Fabio Tamagno
Jason Hung
Katerina Moumtzoglou
Jess Meyer
Alejandro Giacometti
Jennifer Haslam
Kristina Mills
Ryan Lucidi
Andrew Wright
Nadine Faria
Henrietta Love
Graham Paterson
Nic Wilson
Michaela Bartlam
Anna Cain
Sam Whitehall
Nick Barrett
Kelly Bulmer
Emma Carleton
Ashmita Taneja
Brent Baker
Christopher Sinclair
Dom Oliver
Barbara Held
Shayne Stilman
Sam Berry
John Spicer
Jake Chapman
Victoria Driver
Macey Baker
Victoria Pritchard
Hannah O'Rourke
Rebecca Milne
Kris Graham
Sophie Gilka
Emma Knox
Saskia Wallace
Kayla Marci
Anna Langhenry
Margaux Fleschler
Aoife Byrne
Miriam King
Paul McCann
Julia Fowler
Rosie Hood
Nora Ibrahimova
Diana Bang
Jan Figala
Paul Rose
Steicy Fajardo
Jake van Berkel
Ellen Watts
Tara Drury
Rodrigo Reis
Simon Walton
Mikella Buncich
Geoff Watts
Alexandra Demetrakis
Arianna Zanca
Andrine Alver
Issy Lamond
Emily Bezzant
Michelle Mobili
Sven Poppelman
Sydney Arruda
Mitra Zahedi
Marie Le Lay
Joe Berry
Emily Digges la Touche
Vicky Giles
Emily Jenkins
Matthew Watts
Germain Chazot
Astrid Gousse
Isabelle Duff
Priya Solanki
Grace Hill
Juliet Shepard
Adam Lorrimer-Roberts
Krista Corrigan
Lauren Reid
Beth Kiefer
Carl Kammerer
Avery Faigen
Venetia Fryzer
Emily Johnson

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657