We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Graham Paterson
Paul Rose
Clara Bergdahl
Astrid Gousse
Ashmita Taneja
Joe Berry
Brad Jack
Rebecca Milne
Charlotte Yau
Anna Langhenry
Emily Digges la Touche
Emily Bezzant
Sam Whitehall
Gabriel Delavald
Vicky Giles
Hannah O'Rourke
Simon Walton
Lauren Reid
Jason Hung
Kayla Marci
Germain Chazot
Sydney Arruda
Nora Ibrahimova
Jan Figala
Priya Solanki
Geoff Watts
Chris Liu
Sophie Gilka
Katherine Bailey
Steicy Fajardo
Emily Ashwell
Venetia Fryzer
Victoria Pritchard
Brent Baker
Nishtha Kalyani
Emily Jenkins
Nick Barrett
Isobel Ormiston
Henrietta Love
Arianna Zanca
Bryony Macdonald
Jake Chapman
Tara Drury
Laura Grigerova
Alejandro Giacometti
Mitra Zahedi
Beth Kiefer
Kristina Mills
Rosie Hood
Andrine Alver
Margaux Fleschler
Dom Oliver
Ryan Lucidi
Grace Hill
Victoria Driver
Matthew Watts
Diana Bang
Rodrigo Reis
Jess Meyer
Kelly Bulmer
Shayne Stilman
Krista Corrigan
Daphne Duong
Michaela Bartlam
Christopher Sinclair
Juliet Shepard
Carrington Kinsey
Julia Fowler
Kris Graham
Emily Johnson
Katerina Moumtzoglou
Mikella Buncich
Martha Giannoudovardi
Macey Baker
Nic Wilson
Ellen Watts
Issy Lamond
Saskia Wallace
Andrew Wright
Sam Berry
Marie Le Lay
Adam Lorrimer-Roberts
Daisy Wright
Barbara Held
Carl Kammerer
Miriam King
Emma Knox
John Spicer
Katharine Carter
Emma Carleton
Jake van Berkel
Anna Cain
Sven Poppelman
Avery Faigen
Nadine Faria
Aoife Byrne
Michelle Mobili
Paul McCann
Sam Foot

Contact us


Fox Court
14 Gray's Inn Road
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657