Automating retail decisions since 2010

EDITED is how you fuse data science and market data to win in your market.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Tara Drury
Matthew Watts
Sven Poppelman
Macey Baker
Jason Hung
Juliet Shepard
Andrew Wright
Graham Paterson
Paul McCann
Beth Kiefer
Katerina Moumtzoglou
Hannah O'Rourke
Carl Kammerer
Daisy Wright
Charlotte Yau
Diana Bang
Emily Johnson
Michelle Mobili
Adam Lorrimer-Roberts
Arianna Zanca
Daphne Duong
Germain Chazot
Lauren Reid
Emily Digges la Touche
Steicy Fajardo
Emma Carleton
Shayne Stilman
Paul Rose
Miriam King
Laura Grigerova
Issy Lamond
Ellen Watts
Joe Berry
Vicky Giles
Anna Langhenry
Brad Jack
Chris Liu
Kayla Marci
Emily Bezzant
Jake van Berkel
Margaux Fleschler
Avery Faigen
Nora Ibrahimova
Victoria Pritchard
Saskia Wallace
Sam Berry
Sam Foot
Jake Chapman
Kelly Bulmer
Sam Whitehall
Simon Walton
Kristina Mills
Mitra Zahedi
Ashmita Taneja
Andrine Alver
Rosie Hood
Brent Baker
Ryan Lucidi
Venetia Fryzer
Emily Ashwell
Emma Knox
Sydney Arruda
Emily Jenkins
Victoria Driver
Jan Figala
Nic Wilson
Sophie Gilka
Nadine Faria
Aoife Byrne
Priya Solanki
Marie Le Lay
Grace Hill
Katherine Bailey
Michaela Bartlam
Alejandro Giacometti
Henrietta Love
Rebecca Milne
Katharine Carter
Carrington Kinsey
Isobel Ormiston
Kris Graham
Barbara Held
Rodrigo Reis
Anna Cain
Jess Meyer
Bryony Macdonald
Julia Fowler
Mikella Buncich
Astrid Gousse
Geoff Watts
John Spicer
Nick Barrett
Martha Giannoudovardi
Krista Corrigan
Clara Bergdahl
Gabriel Delavald
Christopher Sinclair
Nishtha Kalyani
Dom Oliver

Contact us


Fox Court
14 Gray's Inn Road
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657